Roger Wong Designer & Art Director

rowo.design@gmail.com


2011 Jun–

Hearst App Lab

The Hearst App Lab is a multimedia lab on the 41st floor of the Hearst Building in Midtown, Manhattan. Containing a large video wall equipped with touch-screen and white-boarding functionality as well as a collaborative lounge by Steelcase, guests can share files/screens from laptops and mobile devices directly on the video wall.

The project included the design and interior architecture as well as the overall technology setup of the space such as a custom Crestron UI, a CMS for all App Lab content, a social media aggregation tool and a custom screensaver.

Client: Hearst Corporation
Company: And Partners
Creative Director: David Schimmel


3/8

Next project: → VF Corporation

Previous project: ← Neenah Paper Cabinet

Hearst App Lab Touchscreen video wall, device ledge and lounge seating
Hearst App Lab Custom CMS-driven screensaver
Hearst App Lab Custom social media aggregation tool
Hearst App Lab Wooden slat wall with magazine rack and beverage niche
Hearst App Lab Content management system
Hearst App Lab Early sketch of 6-panel social media aggregation tool
Hearst App Lab Early sketch of a social media map screensaver